What’s In It For Me

Use this “What’s In It For Me” (WIIFM) template to ensure each project stakeholder finds value in your project. When motivated, they will support the project goals and contribute their valuable time.

  • Easy to use, just fill-in the blanks
  • Flexible, add or delete content
  • Illustrative example included
  • Available – Instant download


SKU: TT-10324 Category: Tags: ,


As a project manager you must proactively manage all your project stakeholders. In reality, it is not always clear to project stakeholder what they get out of the project. It is not always clear what other stakeholder groups get out of the project either. This slide can help to make this transparent to all while boosting engagement and support at the same time.

Each stakeholder should contribute to the project success. When filled out correctly, this “What’s In It For Me” (WIIFM) slide will ensure this. Use of this template is not limited to kick-off meetings and at Steering Meetings. When people see a personal benefit, they will more likely focus on contributing to the project. This slide should be added to your project introduction presentation, project kick-off presentation, etc.

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