Project Business Value Proposition

Customers view the value proposition of a project to get the answers to the question, “How does this project benefit us?” In most cases, projects with the best value proposition get funded.

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A value proposition is a clear statement of the tangible results a customer gets from using your products or services. Defining the business value of a project during the planning process can give project leaders information they need to make smart decisions throughout execution. It helps them measure how effectively their initiatives are delivering their intended value.
Value propositions tell if the product or service:
– Increases revenues
– Reduces time to market
– Reduces costs
– Improves operational efficiency
– Increases market share
– Decreases employee turnover
– Improves customer retention levels

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